"Choose only one master–Nature" –Rembrandt
To inspire conservation by surrounding oneself with Earth's unique and irreplaceable treasures.
What We Do
Our products are truly designed by nature.
We capture nature’s unique designs in our photographs. Utilizing graphic design skills, we render our photos into patterns. Designs are printed on fabric made from recycled water bottles and eco-friendly paper. Paper products are packaged and textiles are hand-crafted into bags. We strive to inspire conservation by taking a deeper look at the natural world around us.
Who We Are
We are a team of two – a graphic designer invigorated by the natural design she sees in every turn of a leaf and a biologist, who immerses herself in the science and patterns of nature. Joined by a mutual love of photography, we thoroughly enjoy merging our skills and insights through this venture.
Allison MortonGraphic Designer & Nature Photographer
Carrie AltmanBiologist & Nature Photographer
How It All Began
Carrie and Allison have a 20 year friendship founded at the University of Washington; blossomed as roommates in a tiny little house in Ravenna and solidified on an unforgettable adventure backpacking around Europe. Through marriage, kids, and careers, the two have remained close friends. About 2 years ago, they found themselves in a coffee shop talking about the remarkable designs found in nature and pondering how to turn their passions and prior career experience into a business while raising awareness for conservation. After months of experimenting with macro photography and exploring how to translate that beauty into something tangible and interesting, Fiddlehead Creations was born.
Why The Name Fiddlehead?
When exploring the dense forest of the Pacific Northwest in the spring, you will find it swimming with fiddleheads, the newly sprouted and unfurled heads of ferns. Simply put, we are fascinated by the beauty of fiddleheads and its amazing example of nature’s unique designs. The more complex answer is rooted in the combination of science and art, which mimics the concepts of our company. Much like the nautilus shell and a spiral galaxy, Fiddleheads are an example of fractal design by nature. Fractals are patterns formed from chaotic equations that contain self-similar patterns of complexity increasing with magnification. If you divide a fractal pattern into parts you get a nearly identical reduced-size copy of the whole. The beauty is infinite and inspires us to take a closer look at all that surrounds us.
Plants and animals are diminishing at an alarming rate, largely due to habitat loss and climate change. Our Earth is at risk, but you can make a positive impact by purchasing our work. 10% of our net proceeds will go directly to nature conservation efforts at the organizations below.